Back to: Graphic Design Essentials
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Bring everything together by designing a simple brand identity: a logo concept, a small colour palette, one or two fonts, and basic usage rules. This ties together colour, typography, layout and your Canva skills from earlier modules. Watch the linked video, then create a one-page brand mini style guide for a fictional or real small business. FDA Notes: keep your final brand style guide, it’s a great first portfolio piece.
WatchHow To ACTUALLY Design a Brand Identity (Full Guide 2026)Jack Watson · free video on YouTube
Test in one colour
A strong logo still works in black and white.
Check it small
Make sure your logo is clear on a phone screen and as a profile picture.
Write the rules down
List colour codes, font names and a few things people should never do with the logo.
Try it: your brand mini style guide
- Create a logo concept for a fictional or real small business.
- Choose a palette of three to five colours and one or two fonts.
- Put it all on a one-page brand style guide—your first portfolio piece.
Key takeaways
- A brand identity is more than a logo: colours, fonts and usage rules work together.
- Keep it simple: a small palette and one or two fonts are easier to use consistently.
- A one-page style guide helps everyone apply the brand the same way.
